7 Best Email Marketing Services for Small Business
Email marketing has proven to be among one of the most effective way for a small business to share their services/ products with potential customers. This method of marketing allows a user to be able to share their message and build relationships with their customers. When it comes to selecting an email marketing model that will help you effectively manage your lists, connect with customers, and keep tabs on your campaigns, then you need to be on the lookout for an email marketing tool that has the capabilities of delivering such requirements.
If you are a small business and are not yet using email marketing as a way to connect with current and potential customers; you are truly missing out on a huge opportunity to help create your brand’s awareness and loyalty. Studies have shown that companies that send out automated emails are 133 percent more likely to send relevant messages that correspond with that specific customer’s purchase history. Automated email campaigns account for 21 percent of a company’s overall email marketing revenue.
However, there are a few key things that one needs to take into consideration when selecting the best email marketing service for their small business
Why Choosing the Best Email Marketing Service is Important
Email marketing is all about communicating with customers in a humanized manner and using targeted content to deliver your message. There is a huge list of available email marketing services, some more expensive than others whereas others are integrated with tons of services that will make your marketing campaign that much easier. When hunting for the best software for your business, the first thing you need to keep in mind is that some of these software’s are designed to fit different business size, others have packages tailored to fit every business size, etc. The service you choose truly depends on how much your budget is and which key features matter more to your business.
Does it integrate?
When it comes to digital marketing, one of the most important aspect is your Customer Relationship Management Software (CRM). If you’ve ever had to do it before, then you know how time consuming and tiring it can be to update lists and send emails manually. This is why it is of key importance to choose an email marketing platform that integrates effortlessly with your CRM in order to provide you with a simple solution for managing your customer data. Look out for software that also provides you with an overview of other important metrics such as your email open rate, click-through rates, etc. this will help an entrepreneur see which of their campaigns perform better than others; from here, it is easier to assess your campaign methods and tweak them wherever necessary.
Choose email marketing software that allows you to send automated responses. Whether your business is small or large, email response is of key importance. This service will assist in email responses, giving you time to go through them later and manually respond where need be. The best email marketing services offer custom auto-responders which enable a user to stay in touch with their contacts with automatically generated emails. Examples of some of these include special occasions (such as birthday parties, anniversaries); welcome emails for new members, or thank you emails for any purchase. The most advanced email marketing services offer custom features based on actions (such as opening of an email, when a purchase is made) or inaction (such as unread or deleted emails).
A good email marketing service should allow a user to add (export) contacts. Some more expansive software’s will enable you to import Gmail and other webmail contacts. Look out for a software that automatically updates your contacts removing anyone who has unsubscribed – this will ensure that you do not accidentally contact someone who has opted out
Understand the package itself
Depending on the best email service you select, you will note that the prices vary from one service to another. Some range from as little as $5 per month to as much as $200 per month for different features. For small businesses, I would recommend that you keep an eye out for email marketing plans that come inclusive of unlimited email send per month and bill you based on number of subscribers; or perhaps a pay-as-you-go plan. Also note that a few offer money-back guarantees.
Why use email marketing
This software offers business several advantages over any other type of marketing strategies. With email marketing, you will cut costs as it does not require you to print anything not send mail via a post office. This means that your printing and postage fees will no longer be required. If you do the math; your company will incur several pennies to send out an email as opposed to a few pennies per piece of direct mail.
A user will also be able to see which emails were received, which ones were opened, which went to an inactive address, which ones got deleted before they were read, and which ones enticed a client to click through them and revert to your website and make a purchase. This in turn will help an entrepreneur strategize better and more successfully.
Recommended Email Marketing service Reviews
Email marketing software provides businesses with all the tools required to create and execute email marketing campaigns ranging from templates to help you get started, design tools, contact-management solutions to enable you to collect and store email addresses. Once you create your custom message and decide to whom you want it sent to, your software provider will then send out email as from you. These below mentioned software features a variety of analytics that monitor your emails and give you feedback which then helps you determine the success of each campaign. Let us take a closer look at the 7 best email marketing services for small businesses in 2017.
1. MailChimp :
MailChimp is an incredibly popular email marketing service that is ideal for small and medium businesses. It has the ability to handle large volume of emails for big organizations and businesses as well. This service is great for startups thanks to their low-cot plans. MailChimp is very easy to use and highly affordable. This email service offers many sources and materials that will help a user plan and execute a successful email marketing campaign. When you wish to start marketing with your own branded newsletter, a user is also able to publish their own newsletter or choose from MailChimp’s templates. MailChimp will also deliver updates with progress of your email campaign inclusive of detailed reports and analytics.
MailChimp has a welcoming web construction that is very easy to navigate and use. On top of all this, it’s very simple and comprises of affordable pricing options. MailChimp comprises of Apps that allow you to work from both Android and iPhone operating systems. A user is also able to divide and categorize their mailing list. This allows a user to engage different audiences. MailChimp has a free version that is available and ideal for small businesses and freelancers who send out less than 12,000 emails per month. Their most expensive package is priced at $25/month with unlimited emails. Overall, MailChimp is a good email marketing service for small businesses.
AWeber is among the best email marketing services available. Prided by not only experts, professionals, and business owners, this software provides superior auto responses and incredible features at an affordable price. You will be able to automate the process of delivering expertly designed and custom emails to your clients. You will also be able to send follow up emails based on a schedule. This feature makes it easy for a small business to build relationships with new/ potential clients as well as enhance a stronger relationship with existing customers.
AWeber can be integrated with a variety of system platforms such as Cyfe, Launch Effect, Raven, Magento, WordPress, and so much more. Their payment plans start from as low as $19 per month for 500 subscribers to $149 for 10,000 subscribers. Any company with more than 25,000 subscribers should contact the company to obtain a customized quote
3. GetResponse :
GetResponse’s fees begin at $15 per month for 1,000 subscribers and offers flexible plans, a variety of extra features, and a 30-day free trial for new customers. This email service has Google Analytics Integration and has the capabilities of third-party contact import integration. GetResponse is easy-to-use email marketing software that offers multiple advanced features that a user is able to try out for free. Some of these features include Salesforce integration and flexible auto-responses. Finally, you will note that its email tracking tool is easy to use and one needs no past technical experience to operate.
Each of its plans is available on a month-to-month basis. If you opt to sign up for an annual contract, then the price goes down 18 percent for all plans. If you prepay for two years of service, then your price gets a 30 percent discount.
4. Constant Contact:
Constant Contact is yet another great pick that you should take into consideration when hunting for the best email marketing services. This service has an easy to use editor for customizing campaigns, Google Analytics Integration, built-in templates for easier email campaign customization, great help material to assist you whenever you need assistance and so much more. Constant Contact can import contacts from Gmail and Outlook in a few swift moves.
It has a professional looking user interface that is also user-friendly. The cheapest plan is $15 per month for up to 500 subscribers and $35 for up to 2,500. You can sign up for other add-on services, for event registration, a social campaign, surveys, etc all available at extra costs. With Constant Contact, you can also send an email series to a specific set of contracts such as follow-ups to an event. Finally, a user is allowed 2 GB of storage with a maximum file size of 5MB. There is a free trial available for anyone who wishes to give it a go before making a purchase. In case of any queries, you can interact with support (customer care) via Twitter.
5. ConvertKit :
ConvertKit is a good option for any user who has past experience with email service providers. ConvertKit includes tons of the same features found in many email service providers. So if you are contemplating switching over, then ConvertKit has a very small learning curve. ConvertKit has a beautiful interface that is easy to use and navigate. You will have access to three form templates and four landing page templates to choose from. Once you select your preferred template, everything inside it is editable for a more personalized touch.
One main difference with ConvertKit as opposed to the other providers we have looked at above is that all your subscribers are grouped in one big account list. Instead of grouping subscribers into separated lists, a user is able to segment or filter their subscribers such as date, cold subscribers, etc. with a list of 1,000 subscribers, ConvertKit charges a $29 per month (granted it is a bit higher than other platforms available, ConvertKit has incredible features that make it worthwhile.) ConvertKit chargers $79/month for 5,000 subscribers and $119 per month for 10,000 subscribers. Note that ConvertKit counts a subscriber who is multiple lists as a single distinct subscriber. This means that you will not get billed double or triple for the same subscriber on multiple lists like AWeber or MailChimp does.
iContact makes it relatively easy for a new user to create and track their email campaign. When using iContact, you will have access to sending unlimited emails and incredible social media tools. iContact subscription fee depends on number of contacts on your database and whether or not you plan to pay per month of per annum. Plans start as $14 per month for 500 subscribers ($11.9/ month annually), $31 per month for 2,500 subscribers ($27.2 per month annually), and $52 per month for 5,000 subscribers ($44.2 per month annually).
Every new subscriber will receive a free 30 day trial period for all tiers. This will give you a chance to test iContact out and evaluate whether it’s suited to your specific needs. For the iContact Pro plan starting at $99 per month for 500 subscribers, a user will receive CRM-like features, triggered messages, and email workflows. Click on provided link to learn more about the iContact Pro plan.
7. Campaign Monitor:
Campaign Monitor is a clean user interface, easy to use email builder. This platform boasts tons of great features including action based auto-responders. Keep in mind that it however does not have third-party integration. Campaign Monitor’s cheapest plan costs $9 per month for up to 500 subscribers and 2,500 emails. For $29 per month, you will have access to a package for 2,500 subscribers and 25,000 emails.
Starting at $49 per month, the package will cater for 5,000 subscribers and 25,000 emails. For larger businesses, you can choose their $299 per month and have access to 50,000 subscribers and have the ability to send out 250,000 emails per month. Keep in mind that at each package, you can always opt for Unlimited or Premium plans (do follow the provided link to learn more.)
Email marketing is important for anyone wishing to grow their business. However, choosing the best email marketing service tool for your specific needs can deem to be a daunting task. Take time to understand your options and assess them based on your business’s specific needs and goals. This way, you are guaranteed to find a package that is not only affordable but one that will deliver expected results. our top 7 best email marketing services for small businesses were selected based on affordability, ease of use, and effectiveness. These platforms will provide you with key features that work towards ensuring your email campaigns thrive at all times.